Structured data helps the search engine to understand the topic better. But the reality is, off-page SEO won't do much good if you do not pay attention to the fundamentals of on-page SEO. Don't annoy your visitors - it seems simple, right? Links from sources unrelated to your industry may also …

It can be in the comments what is finally implicitly integrated well into the content also. Anyone who links to your site with an incorrect version of the URL can cause canonicalization trouble for you. Marketers identify the motives leading to purchases and factors affecting those decisions. Part of that …

Then you create smaller, narrower web pages that focus on long-tail keywords and sub-topics around that pillar content. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Competitor Analysis can help you to identify links, ads and other …

forgetting certain image optimizations can do more harm than good. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Search engine algorithms are continually updated to produce better results. Use this simple test …

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression - that's why its important to create them strategically. One of the first steps in learning how to build backlinks is to understand the …

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same …

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Many small and large organizations employ virtual private servers (VPSs). The priority score, which is also listed …

The Ads or SC distracts from the MC. When this happens, Google refines what links it sees and how it sees them, and automatically recalculates the rank for every business on the web. Ideally, you should be able to make your site work without any page redirects. Try to use …

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. Unlike rich snippets, which are simply search results with extra context, featured snippets appear at the top of the results page above the number one organic search result. Make sure that your …

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. I don't mind multiple copies of articles on the same site - as you find with WordPress categories or tags, but I wouldn't have tags and categories, for instance, and expect them …

For most goals, the more variety you have the better. It also helps you compete with other sites that are not as well optimized using these on-page factors. There needs to be a consistent purpose in order to enjoy sustainable results. Since the advent of Panda and Hummingbird, LSI is …

Not everyone can be an ICANN registrar. For example, you can post an external guest blog with a link pointing back to your site-the main goal here is getting additional brand exposure and authority building, not providing a link. Sometimes we need to get straight to the point. If you're …

Therefore, optimizing your pages to load faster helps your site rank higher in the search results. Don't let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Headings can help Google to grasp the main topics within …

You don't have to fight for a top spot-the top three local entries will always rise above the other results for local queries. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages …

Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long …

They bring into the notice of the Internet users, services and products that are being offered at your company's website. You'll want to create a variety of content to attract new leads to your page. So, if you're targeting the keyword "SEO Services" but asking "what is SEO?" you can't …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. One way to do that is by including …

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. One of the great things about online marketing and its various techniques is that they work just fine …

How did traffic change over the course of the last year? Taking someone's email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Google Manual Action reports are filed when a human reviewer within the company has determined that …

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward "A few hundreds of millions of …

That recognition can come in the form of links, mentions, shares, reviews, or any other type of citation. It's also possible that there is nothing in Google's algorithm that specifically produces the link echoing effect. The basic thing you need to remember when doing SEO is that you want to …

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Search engines have really smart algorithms. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Even if your …

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Like their direct counterparts, these are constructs or actions that can influence your rank-but they don't do so directly. This is crucial …

Page load time is a crucial component of SEO. If you are smart, you will choose the people who are ready to buy! Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. However, this is a product of a misconception: that …

Healthy social traffic certainly doesn't hurt SEO efforts. High quality backlinks are extremely valuable, increasing your reputation, improving your domain authority, and ultimately increasing your visibility in Google. t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business …

Just keep in mind that mobile optimization is about more than just meeting the minimum requirements of Google-it's about giving the best possible experience to your mobile users. That means B2B SEOs working for tech companies will need to educate themselves about the most sensible ways of interpreting the information …

This should be included on a page to which you are trying to drive unique traffic to. It may be a long time before the majority of people switch to Bing, if they ever do. As how much content gets spread around the internet and more people see it, the …

Content marketing plays a major role in SEO. Do you need to make a search independent of certain association? The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. High-speed keyword research is keyword research that's …

Now that we know how site speed can be measured in different ways, we can come up with a ballpark for what are considered "good" or "bad" metrics. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Many people have gone through the same …

Now if you and 50+ competitors are all chasing those 10 available first page slots it does not take a genius to see that most will not be where they want to be. To include local SEO is now essential. Successful internet marketing is not a single undertaking, it's an …

Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. It can play a vital role in ensuring that your pay-per-click costs are as low as possible …

Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. If you want your website to rank …

How does a new website start ranking? Does it just magically appear in Google after you've launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? A SEO translator thus requires the triple expertise of language, copywriting, and SEO …

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

Naturally optimizing your internal links relevant to your keywords can make a huge difference on your ranking. On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers …

As a result, the SEO landscape is becoming more competitive, and fewer companies are able to rank in the top positions for general keywords. Also note that sometimes it's a good idea not to write a meta description at all, but this is subject to experiments. If you want a …

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and alt attribute, both of which you should take advantage of. To maintain a healthy website, do an overall audit of your underperforming blog content …

Use Fetch as Google to test whether Google can crawl and index important pages within your site. Depending on your marketing strategy, you might prefer to host your blog on another site, such as www.blogger.com, so the links to your site appear to be coming from another source …

Over time, consumers obtain sufficient information to evaluate the product. Varying the length of your content can help your content strategy, but be sure to focus on these sub-types of content as well. Mobile errors are - to use a sports metaphor - the equivalent of unforced errors. press of a button …

And, what types of content are they seeking with their searches? If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. Why would …