What everyone ought to know about meta tags

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. Build relationships with other bloggers by commenting on their blogs and sharing their articles. How do you get users to enjoy moving around online, voluntarily divulging …

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Here is a quick way to solve a problem with static pages

That way all the important content of a page, such as navigation and info texts will be in the user's field of vision. URLs aren't quite as technical as they appear, so don't be intimidated. Make Sure That Googlebot Is Crawling Your Site! When you link to other domains in …

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Build idea and search-intent based Content

Avoid the temptation to use pop-ups. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. You can both attract new followers …

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Can onsite SEO really make a difference?

This advice applies to product and service pages; for blog posts or other content, aim for at least 1,000 words. While hardly a normal standard deviation from mean performance in the conventional sense, self-reporting by the application is actual rather than trending in comparison with similar search engine analytic …

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Prioritise key messaging through pagerank

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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Begin to Create Your Content

For example, if you use your homepage as your primary URL when posting external links, eventually Google will pick up on your habits and penalize you. The header is given more weight than the footer and typically the body text is given more value than both (since that is where …

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Find ideas that Google identifies as semantically related

It depends on who you talk to, but we consider an SEO audit to be the process of analyzing your website through the context of current SEO best practices and how it's performing in terms of SEO rankings, traffic, conversions, and other key metrics. The most successful online businesses design …

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Reasons why you cannot learn link bait well

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high …

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Make javascript your centre of attention

Not everyone is against you, and many times, networking can mutually benefit both of you, since you both can work out the kinks in each of your areas so you can do your job even better. There are many things that you can do to get better rankings on Google …

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A measure of quality based on de-indexing

Online marketers competed ruthlessly for Google's precious first page despite Google's guidelines on quality. The greatest rule of thumb here is to post links when they're actually going to be helpful for your audience. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve …

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Things about social media you have to experience yourself

Realistically, how close is this keyword to your client's products, services, and target niche? From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those …

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Make basic duplicate listing detection

It's not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. How can you test your hypothesis? How can you get enough data to …

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Why most people will never be great at user generated content

These larger websites are typically eCommerce sites, or blogs which have been running for a long time. Site navigation seems like something you shouldn't have to think about, but its importance to search engine optimization (SEO) is often underestimated. Keywords are the foundation of successful SEO. In addition, Google offers …

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Let's follow html best practise

This is the perfect time to take these down, so you don't confuse customers or search engine spiders. But how do you get strangers to visit your site before they know anything about your business? Without considering a search engine user's intent, you will attract too much unqualified traffic. Marketers …

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Improving Site Structure by uitlising gateway sites

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it's crawling of search engines or indexing the pages or may be improving the …

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Thoughts on Wedding Preparations

Before you can begin planning your wedding, you need to decide what your dream wedding will look like. Do you want a small wedding, a large wedding, or something in between? Do you want a formal, black-tie wedding, or a casual, backyard wedding? Do you want a themed wedding - think …

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The text links mystery revealed

Does that change how they see the product or whether they need to buy something else? The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Sometimes I …

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The secret to finding world class tools for forums

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Questions to ask about page impressions

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on …

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Latest developments in citations

The pre-existing relationship factor also matters little to where your links are pointing, specifically. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and …

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Invest in citations

SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to be yes, then the tactic is executed. Understanding how Googlebot processes your JavaScript-powered web apps can help you make them more discoverable, which may ultimately increase …

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Remember that URLs make the web go round

As time goes on, your score should slowly rise if you do things the right way. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. Ultimately, RankBrain is an impressive and …

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The evolution of serps in SEO

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. The tech giant has such a big share of the market that 'Googling' has become a …

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Want a thriving business? Focus on splogs

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

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I urge you to think about blogs

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. While an argument could be made that the majority of …

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Write about widgets

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important:technical, on-page and off-page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

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The ugly truth about 301 redirects

Always include your keyword phrase(s) in your meta tags. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating …

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Find a good selection of websites using interesting widgets

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. But up until now, video has been one of the less popular content …

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This story about comment spam will haunt you forever

But here's the thing: it takes time for search engines to discover (and index) new websites. Google is also specifically targeting the app download interstitials, the ones where sites either hide the content, making people think they must download an app to view the content, or make it completely inaccessible …

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Quick tips regarding metrics

Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by Google or removed from their listings all together. Once you learn …

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