Instead, focus on the quality of the inbound links. When itoccurs, shoppers select from a group of brands rather than one specific brand. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! They serve no purpose on their own other than to …

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

All of your basic on-page SEO factors like meta data, header tags, copy on the page, structured data, etc. affects the way Google ranks your images. Look for patterns in the types of publishers and keywords your competitor is targeting. If you once had a thousand different links all coming …

Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. The amount of time a consumer spends on an external search depends on three factors: ability, motivation, and …

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Examining your web server logs can help you spot particular trends. Furthermore, having robust social media profiles will increase …

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

This guide will help you understand not only when-but also how-to perform a link quality audit for your campaign. Here's the thing, great content can offer incredible advantages to your business. The more targeted and thrilling the title is, the higher the chances for a click. Domain renewal is a …

There is a very thin line between reasonable duplicate content and thin content. Any other irrelevant links can be risky, largely unethical, and don't necessarily help your rankings. Here's what you can do to create infographics that generate valuable backlinks. Cookies record the types of sites visited, the information read …

The pain and stiffness of knee arthritis can make everyday life difficult. In a recent survey of 232 people with RA by the National Rheumatoid Arthritis Society, nearly half said that being able to function physically was a top priority. This chapter looks at how to make life easier by …

There are other data sources to consider monitoring, too, if you or your SEO expert are using an SEO program management tool, like SEMrush (my recommendation). These tools have significant price differences. In my opinion, the best low-cost one is SEMrush. In the higher-priced range, there are Brightedge, Conductor, and …

Decisions must be made at the outset of any project. Next, use internal links to navigate forwards, backwards and sideways. All images should use appropriate alt tags. Thin content is content that adds little or no practical value to your website and its visitors.

Actionable tips on SERPs and Twitter …

Without high-quality content, your SEO campaign will fail. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it's worth scheduling some long-form posts into your content calendar. However, if you're using link building …

Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. The first step to online success is getting your nice well designed website found in the search engines. The robots exclusion standard or robots.txt, is a standard used by …

When you advertise offline, you put your ads where the target market is likely to see them. What are the pros and cons? Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish …

Most content management systems and website platforms will automatically generate the title tag to start with. Keep in mind that search engine optimization takes time to work its magic. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank …

Make sure that your web address is pertinent to the product or service that you offer. Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. Too often, business owners create a …

You can correct this and prevent this by striving to link only to your best-researched, best-written, and most relevant onsite content. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. Your organic traffic is the traffic …

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. One caveat: Your online target audience might differ slightly from your offline audience. What …

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description …

Media service companies negotiate and purchase media packages (called media buys) for companies. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords …

The following subsections go into detail regarding several different types and groups of search engines, including primary, secondary, regional, topical, web spider (based), meta, and hybrid search engines. Our example above is a pretty optimistic scenario, and arguably one worth pursuing. If it seems unnatural, out of place, or intentionally …

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. The bottom line for high quality backlinks is that they're intended to improve a user's overall experience. Paid links are like paying someone to be your wingman to impress a …

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a …

The more inbound links to a web page the higher it will rank in the search engines. The advantage of affiliate marketing is that you don?t have to deal with client work ? instead, you can just work at your own pace and get paid whenever you help make a …

Stuffing keywords into your pages, blogs, and body content will come across as unnatural, and probably won't serve your users' needs with any degree of utility. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to …

This won't do much for first-time visitors, but repeat visitors will be able to load your site much more quickly. All your content should be valuable, if not practical, to your audience. Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links …

Ever feel like all you do is run numbers and try to show worth, more than you are spending time creating ? which was your dream when you got into the agency biz? Make sure to review the sites on desktop, mobile, tablet, TV, etc. Have you ever looked at your …

We'll be talking about this in great depth in the link acquisition section. However, not just any images will do; some images are better than others when it comes to suitability for the web. Did you know that on average, 8 out of 10 people will read a headline, but …

Just ask MySpace. Advertising and marketing face a rapidly shifting landscape. This can cause huge problems with ranking. Analyze all these data to get accurate information.

Why I hate dynamic pages

Please ensure hitting all the elements as you go. But it is important just be sure you add alt text link inside your images. The inept set contains the brands that are part of a person's memory that are not considered because they elicit negative feelings. Do you want to …

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. By developing one strong theme and then adapting …

So where expertise is having certain knowledge or skills, authoritativeness is what happens when others (inside and outside of your industry) recognize that expertise. Once you have an onsite basis of authority you can cite as a kind of "resume," you can start scouting for sources that present low-hanging fruit …

When you are hiring an SEO firm, remember that the firm's own Google ranking may not be earned, but rather achieved through a series of tricks and cheats. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. You …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

Decisions must be made at the outset of any project. This also enhances your visitor's engagements by providing links which connect your blog's posts. For some business owners, it's tough to surrender control of your online marketing presence to an outside party like an agency or a consultant. For years …

47% of consumers expect a web page to load in 2 seconds or less. In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. Another great way to gain the most SEO value from your content is by historically optimizing your blog articles. Using information …

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. In this connection …

In SEO vocabulary, this is labeled as the site clinic. There is a very thin line between reasonable duplicate content and thin content. Currently, many advertisers believe that clutter has diminished the viability of the three-exposure hypothesis. External links should open in a new window.

Reasons why marketers love keyword …

To sum it up, SEO is difficult because search engines are always changing and updating. Pillar pages are comprehensive, multi-stage, multi-level website pages that touch on every aspect of a topic. So by identifying what terms they are searching for, you can understand who your audience is, what they need …