The evolution of serps in SEO

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. The tech giant has such a big share of the market that 'Googling' has become a …

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Want a thriving business? Focus on splogs

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

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I urge you to think about blogs

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. While an argument could be made that the majority of …

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Write about widgets

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important:technical, on-page and off-page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

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The ugly truth about 301 redirects

Always include your keyword phrase(s) in your meta tags. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating …

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Find a good selection of websites using interesting widgets

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. But up until now, video has been one of the less popular content …

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This story about comment spam will haunt you forever

But here's the thing: it takes time for search engines to discover (and index) new websites. Google is also specifically targeting the app download interstitials, the ones where sites either hide the content, making people think they must download an app to view the content, or make it completely inaccessible …

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Quick tips regarding metrics

Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by Google or removed from their listings all together. Once you learn …

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Make stickiness your centre of attention

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. While we don't have official …

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Mobile-First Indexing: Fix issues around disallow

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some editors are just plain picky, especially at …

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How can I optimise authoritativeness across a Website?

It is important that you do not misrepresent what is on the page. Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c By analyzing competitors and industry leaders, we can understand …

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Guide mobile users accurately - don't just rely on redirect chains

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your …

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Fresh ideas on how to improve your hits

Generally, the more social your link source is, the more valuable it's going to be for your domain authority. This option should be on your list of add-ons from an SEO perspective. he internet really operates on a simple economy of give-and-take. But they have lessened this slightly, for topics …

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The death of sitemaps

You can both attract new followers and retain the ones you already have by increasing your engagement. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity …

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Focus on performance, user experience, and content

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. A brand's image consists of the feelings consumers and business-tobusiness customers have toward the organization and each individual brand. By continuing to create quality content that provides immense value to the searcher …

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Online marketing changes quickly when it comes to forums

When it comes to search engine optimisation the information available can be a minefield. But as we've all experienced firsthand, the world of SEO changes quickly, often without warning, and sometimes so subtly that the differences are almost impossible to discern for any but the most attuned to algorithm changes …

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The Power of Your Email List

Your email list is the single most important asset in your online business. It provides you a channel to directly communicate with your audience on a day-to-day basis, without forcing them to return to your website.

Your email list is your primary sales channel for your digital products and may …

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Adjust your appearance in search by utilising doorway sites

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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Are search volumes affected by analytics

The most important thing to note is search engine marketing is more of textual that imagery. Higher keyword ranks don't necessarily mean higher value, but higher traffic generally does. Backlinks are just hyperlinks on the internet that point to your domain (and the various pages within that domain). A URL …

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Is webmaster tools an essential ingredient for any web site?

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts …

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Include relevant keywords into headings and subheadings

If a site is using fancier services like Rackspace or Akamai, then they're probably serious about their performance. Company leaders expect tangible results from promotional campaigns and marketing programs. Keep it short. Blogging can be an extremely effective way to get your pages to rank.

Here is a quick way …

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Get rid of content for good

The way in which consumers search with be noticeably changed by digital assistants. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest …

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What everyone ought to know about LSI

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement …

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Relevance is the key issue for video search

My recommendation is that if you would like to use JavaScript, place the code in an external file. I wanted to point this out, because if you get the search intent mismatched, it might not matter how many links you build to your target page, it still won?t rank …

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Apply these secret techniques to assist with long tail search

You can't seem to find your content anywhere. Search Engine Optimization is true scientific method that works. It is hard to imagine success in organic search without the ability to implement changes quickly on the homepage. First and most obviously, consider the man-hours you're pouring into your efforts.

The best …

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How we improved our keyword density in two days

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. A site that's only a few weeks old doesn't have the robust foundation that's required. While building a better search engine optimization strategy, having a description tag that is efficient is a good way …

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How we improved our CTR in on week

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can't be beat for determining relevance. Think PowerPoint style, not essay. Fortunately, with a bit of digging-and the help of this guide-you should be able to uncover at least a few of the issues plaguing your link building …

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Interesting facts I bet you never knew about 301 redirects

Google is always looking to make improvements because as you can see, Google hasn?t always provided the best results and still doesn?t always provide the best results. Very similar content can be useful across TLDs too. Instead of a computer being told what to think, AI is coming …

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Maybe comment spam will be a thing of the past

Does the content provide insightful analysis or interesting information that is beyond obvious? WHOIS (pronounced "who is," appropriately enough) is a protocol for registering and finding various resources attached to a given website. To remedy this, you'll have to check every local listing or directory site you can find to …

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