The first step in optimising your site is to work out which keywords are going to give you the right visitors as well as which keywords are most searched. The best tools to use for this analysis are Google Trends and the Google Adwords Keyword Search. A better average time …

Which blogs should you collaborate with? There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don't push out a robots.txt that blocks …

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate your site easily. One displays the price in dollars, the other in …

Perform instant analysis of your on-page SEO. From a long-term perspective, it does provide for better ROI when compared to PPC or other marketing methods. By creating more optimized online video content, you can improve your chances of showing up in the video results of Google searches. Whether you're trying …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Thankfully, it's usually a simple matter to get indexed-even if you run into a few obstacles along the way. When you write a blog …

Beyond that, the pages you choose to link to are up to your strategic vision. When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Like it was mentioned above, this is a great way to develop great social signals. The backlinks you …

SEO is one of the considerations for your business when choosing a CMS. We all know that there are certain things we need to do, like creating a website with the proper structure and implementing a content plan. We already know that content is king when it comes to online …

This gives your new article a little boost and it also helps Google to find it. There are some tools and strategies we can use here to make sure we get a good selection of keywords together. Blogging is a leading source of leads and traffic for businesses when they …

There is some truth to this, but there is certainly a lot more to SEO. This starts with basic social media courtesy, such as saying "thanks" to people who compliment your work and responding to questions or criticism about your content. If you are using images on your website or …

SEO is the tool to drive people to your website. Does the headline and/or page title provide a descriptive, helpful summary of the content? Do you have pages with a lot of text and wonder if that is OK? You can also freshen up your content by updating posts …

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Provide ways to get feedback regarding any issues or problems with your site. Before you decide to put a link on …

Also, the quicker you are to respond, the more likely you are to be selected. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. Users will search for simple keywords and you possessing the right ones, could make-or-break your …

Traditional SEO techniques can penalize your site but can't outrank your competitors. Image optimization creates many advantages such as additional ranking opportunities (show up on Google Image Search!). SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites …

For example, if you do not want a certain page or image being crawled by a bot, then you can restrict or "disallow" that bot from having access. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO "experts" scheme to trick search engines and …

So what you can do is take all the information that you already have and present it in a manner that is more easily understood and more purposeful. If your site is new, it might take a few days to a few weeks to make it to Google's index, so …

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. If you opted to make changes to your landing pages or keywords, be sure to incorporate these changes into the redesign. You know, the kind of posts you could write up in …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. On the surface, most hosting providers seem the …

The company that delivers the best value ofquality and price makes the sale, often regardless oflocation. Look at the domains being used to build links to your site. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Also, keep a look out for review …

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. High-quality content is the foundation of SEO - this year, next year, and beyond. This effect compounds with every mention. You should target to leverage advanced …

In Central Africa, illicit weapons reportedly originate from multiple sources, including Libya. Individual poachers and poaching groups across Africa have sourced other weapons from conflict zones in countries including Angola, Burundi, Mozambique, South Sudan, and Sudan. Some armed groups, such as those in the DRC, are believed to be so …

Despite the fact that I was actively frowning in every picture my dad took (being twelve is fun!!!), we all stood in line to get a picture with Baloo from The Jungle Book. We were next in line when a staff member walked up to me. My personal brand of …

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A review …

One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. A holistic approach to organic …

Keep in mind that your site is always changing-you're almost constantly adding pages, removing pages, or changing pages, so work to keep your site maps up-to-date. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not …

A domain in this cycle takes a lot more work to renew. This is an indication that something is wrong with your campaign, and should trigger you to perform a content audit to determine the root of the problem. So, whenever you produce a new blog post, scan through the …

The more specific and narrow a page is, the better your dwell time and subsequent engagement metrics could be. What a lot of site owners don't realize is that link building is not the only way to increase your domain authority and PageRank. Though there are plenty of technical requirements …

Nowadays, everyone's in a hurry, and the online world is no different. People are coming to your website to find answers to important questions. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when …

You've launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear …

Semantic search is powered by a process called word-sense disambiguation. We all started out as novices at one point; if you encounter one, be encouraging! The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend …

It is too hard to read and might complicate printing. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren't helping your least successful pages. If I can tell this, so can Google. You might have a large archive of valuable posts from …

If you repeat the same phrase or use the same link over and over again, Google will take notice and penalize you. This is increasingly important with Google's Hummingbird algorithm in effect. As a rule of thumb, make sure your title tag is no more than seven words and less …

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your …

It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. To be a part of the party, make sure your business website uses structured data markup. So, in these days, SEO is mainly about a lot of blogs …

You can also check out what subjects are popular by checking Google Trends and writing something which many people are interested in. Which means you have to be good at cross-platform marketing. It's a perfect time to learn the benefits of upgrading your site's security. Therefore, don't be shy of …

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Does this mean you should seek out the most expensive link building agency you can find? If you do this too excessively, though, it might appear unnatural to …

It occurs during any stage in the communication process. Local SEO with third-party review sites, guest posts on external blogs, ongoing content marketing, and social media community building get all the attention, but make no mistake-onsite optimization is still crucial if you want your site to rank in Google. Trends …

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. A major part of the appeal is the sheer potential of the strategy; with time and effort, it's easily possible to …

Leave thoughtful comments and interact with like-minded people. Spoiler alert, though: many of them include basics. Also, the number of searches made on Google are a lot fewer compared to today's number, which stands around 3.5 billion searches per day. However, according to recent tests from search engine authority …

As a kid, I remember thinking that anybody who got sued was a thief and a terrible person. They usually went to jail, I thought. Or maybe they were put to death by lethal injection. Okay, maybe not death, but I definitely thought people’s lives were ruined once they …

My makeshift device finally turned into a clear vision of something much bigger and more impactful about four to five months later, when my buddy Kevin and I watched a TED Talk hosted by the legendary motivational speaker Simon Sinek.

Kevin Groenjes was and still is the best friend I …