Powerful brands result from careful planning. In this section of the article, I will tell you about how search engines really perform these large-scale tasks and how they influence the ranking of your website. The more your website gets passed around between users all over the country (or even the …

What does that mean for your intended publisher's readers? It can be a great idea to write down the important questions and their answers so you can refer back whilst writing the content itself. Because of the constantly improving search functions including the Google search (Hummingbird update to name one …

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. There's no point …

This step is about HTML tags and coding. To make your content visible, you can always take help from social media as it is very reliable in this regard! While you definitely need to consider more than just Google, the overall picture of search engine targets can be simplified. In …

Image optimisation is pretty simple stuff. The more variations you use for this, the better. Good organic search results come from practicing SEO as a discipline in your daily activities. Then Google examines each article to decide which articles are most relevant to your search.

Get rid of hits for …

They figured that if blog spam had no real benefit, it would stop. Today, its capacity for personalization has evolved to such a sophisticated degree, most of us don't even realize what's happening in the background. Take the time to occasionally comb through your old material and find any links …

Block articles you don't want Google to waste time crawling Keyword Research. Nowadays, everyone's in a hurry, and the online world is no different. There are two main philosophical buckets of practices for SEO: black hat and white hat.

Maybe canonical URLs will be a thing of the past

This tag provides a description of your website or web page. The basic concept is that you create something useful and let people place it on their website if they include a link back to your site. You'll remember the Clarification about keyword stuffingPerhaps you know someone who can …

Journey - pulled from the keyword analysis file, this helps understand the intent of the keyword. Website audit is very important to make a list of on-page and off-page activities. You must have a working knowledge of copyright restrictions so that you can properly evaluate whether (and how) it's appropriate to …

Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. How to find these errors: If they have excellent experiences, they leave positive reviews. Wise businesses operate from a …

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). It may not seem like one blog comment can make a big difference in the grand scheme of your marketing campaign, but when properly nurtured, blog comments can be …

In turn, you might perhaps do better in Search. Zorro is the only exception to this; he wore black. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Keyword usage on a page is …

The company understands that the majority of duplicate content issues don't come about as a malicious attempt to cheaply increase rank. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the …

After all would you buy a new suit or dress and put it on and then sit at home, NO, you get out there and you show it off. So, why is Google waging a war on unnatural links? The title of a post is important for many reasons. Well-structured …

So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking. According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content …

Most modern servers are adequate-especially big-name servers, like those provided by WordPress or GoDaddy. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. You probably know the following situation: you search something on Google and there seems to be …

If you depend on your visibility in the search engines to bring in the bulk of your visitors, this scenario can be quite frightening. Knowing how the content you've already published performed will help you gauge what kind of content you need to create in the future, and what kind …

For example, if you know you want to write one blog post a week to start, you can contact a freelance writer to take direction and handle it for you. Sometimes referred to as "NAP" (standing for name, address, and phone number), your onsite contact info is vitally important for …

Make sure you are clear on what your SEO firm is doing for you. Categories are other components of blogs that can help your SEO effort. In most cases, content farming strategies emphasize quantity over quality. If you ever start to run into problems with getting your link posted, it …

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. For second- and third-page listings, web traffic increases six-fold. The majority of this guide has focused on Google as the main consideration in SEO, which is a good thing-Google …

Make sure to choose your keywords carefully. The page may stay on this queue for a few seconds, but it can take longer than that. To get HTTPS in your name, you need to get an SSL certificate and activate the certificate on your site. Producing low-quality content as fast …

Essentially, these files are a condensed map that lays out the structure and hierarchy of your site. A new feature that Google has added to its Knowledge Graph is allowing entities to claim their Knowledge Graph panel to become the authoritative owners and editors of the results within the panel …

It will rank you higher in the search results to help more relevant leads find your content. When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust …

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). But before you make any immediate judgments or think you know local …

People don't read online; they scan to save time. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Some topics require less formal expertise. Many people write extremely detailed, helpful reviews of …

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

Even if these links have a "nofollow" attribute, it can still help you build your traffic and brand. But the www variant is actually a subdomain of the broader non-www version. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on …

With this tool, website owners are allowed to send Google a list of links or domain names that should be ignored where their site link profile is concerned. It may seem overwhelming to add one more element (search engine optimization) to the process. I have found that the most effective …

The first step in optimising your site is to work out which keywords are going to give you the right visitors as well as which keywords are most searched. The best tools to use for this analysis are Google Trends and the Google Adwords Keyword Search. A better average time …

Which blogs should you collaborate with? There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don't push out a robots.txt that blocks …

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate your site easily. One displays the price in dollars, the other in …

Perform instant analysis of your on-page SEO. From a long-term perspective, it does provide for better ROI when compared to PPC or other marketing methods. By creating more optimized online video content, you can improve your chances of showing up in the video results of Google searches. Whether you're trying …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Thankfully, it's usually a simple matter to get indexed-even if you run into a few obstacles along the way. When you write a blog …

Beyond that, the pages you choose to link to are up to your strategic vision. When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Like it was mentioned above, this is a great way to develop great social signals. The backlinks you …

SEO is one of the considerations for your business when choosing a CMS. We all know that there are certain things we need to do, like creating a website with the proper structure and implementing a content plan. We already know that content is king when it comes to online …

This gives your new article a little boost and it also helps Google to find it. There are some tools and strategies we can use here to make sure we get a good selection of keywords together. Blogging is a leading source of leads and traffic for businesses when they …

There is some truth to this, but there is certainly a lot more to SEO. This starts with basic social media courtesy, such as saying "thanks" to people who compliment your work and responding to questions or criticism about your content. If you are using images on your website or …

SEO is the tool to drive people to your website. Does the headline and/or page title provide a descriptive, helpful summary of the content? Do you have pages with a lot of text and wonder if that is OK? You can also freshen up your content by updating posts …

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Provide ways to get feedback regarding any issues or problems with your site. Before you decide to put a link on …

Also, the quicker you are to respond, the more likely you are to be selected. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. Users will search for simple keywords and you possessing the right ones, could make-or-break your …