For example, if you use your homepage as your primary URL when posting external links, eventually Google will pick up on your habits and penalize you. The header is given more weight than the footer and typically the body text is given more value than both (since that is where …

However, you'll be fighting to rank for a keyword which doesn't offer any real rewards to your business. There's no denying that a website's popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading …

Seo is really an integral part of digital marketing. The O in SEO (optimization) is where the different layers come in. Long-tail keywords are, simply, extended topics and phrases that people are searching for. And so, it just takes experience.

Make the most of SEO by understanding webmaster tools in …

It depends on who you talk to, but we consider an SEO audit to be the process of analyzing your website through the context of current SEO best practices and how it's performing in terms of SEO rankings, traffic, conversions, and other key metrics. The most successful online businesses design …

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high …

Not everyone is against you, and many times, networking can mutually benefit both of you, since you both can work out the kinks in each of your areas so you can do your job even better. There are many things that you can do to get better rankings on Google …

Online marketers competed ruthlessly for Google's precious first page despite Google's guidelines on quality. The greatest rule of thumb here is to post links when they're actually going to be helpful for your audience. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve …

Realistically, how close is this keyword to your client's products, services, and target niche? From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those …

You and your SEO experts need to be on the same page and they have to be reachable. And getting to the top spot on a particular search engine such as Google also means enjoying similar ranking status on other similar sites such as Bing, Yahoo, YouTube, Facebook, and the …

It's not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. How can you test your hypothesis? How can you get enough data to …

These larger websites are typically eCommerce sites, or blogs which have been running for a long time. Site navigation seems like something you shouldn't have to think about, but its importance to search engine optimization (SEO) is often underestimated. Keywords are the foundation of successful SEO. In addition, Google offers …

This is the perfect time to take these down, so you don't confuse customers or search engine spiders. But how do you get strangers to visit your site before they know anything about your business? Without considering a search engine user's intent, you will attract too much unqualified traffic. Marketers …

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it's crawling of search engines or indexing the pages or may be improving the …

Before you can begin planning your wedding, you need to decide what your dream wedding will look like. Do you want a small wedding, a large wedding, or something in between? Do you want a formal, black-tie wedding, or a casual, backyard wedding? Do you want a themed wedding - think …

Does that change how they see the product or whether they need to buy something else? The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Sometimes I …

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on …

The pre-existing relationship factor also matters little to where your links are pointing, specifically. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and …

SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to be yes, then the tactic is executed. Understanding how Googlebot processes your JavaScript-powered web apps can help you make them more discoverable, which may ultimately increase …

As time goes on, your score should slowly rise if you do things the right way. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. Ultimately, RankBrain is an impressive and …

All sites require inbound links to get recognized by search engines. It's rare these days that you'll rank well without at least a few inbound links (although this can happen with the right exact match domain name). population owns a smartphone. Their goal is to return websites and other digital …

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. The tech giant has such a big share of the market that 'Googling' has become a …

The fact remains that knowledge of one's domain and the tools out there is vital to success. For a time, mobile-specific URLs were one of the best and most efficient ways to set up a mobile site. Search and apply for awards that apply to your business and site design …

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. While an argument could be made that the majority of …

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important:technical, on-page and off-page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

Always include your keyword phrase(s) in your meta tags. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating …

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. But up until now, video has been one of the less popular content …

Under this strategy, you won't worry too much about measuring results or hitting goals because you won't be investing much time or energy. You may be tempted to link to multiple brand assets throughout the piece, depending on what comes up, but try to limit your links to one or …

But here's the thing: it takes time for search engines to discover (and index) new websites. Google is also specifically targeting the app download interstitials, the ones where sites either hide the content, making people think they must download an app to view the content, or make it completely inaccessible …

This analyses the intentions behind a userrs query, and does its best to find the perfect site to answer the query. When people use search engines they are looking for the best site(s) on the subject they are interested in. The story naturally lends itself to a sensational title …

Frugality doesn't always pay off. But you should consider far more than just the price of the agency you're working with. While you might see a small bump from optimizing all the title tags on your site, you can't expect that the title tag alone is your key to SEO …

Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by Google or removed from their listings all together. Once you learn …

You can launch a template site very quickly and be confident that navigation will work. Google does this periodically as a way to improve the quality and accuracy of its search results; as a byproduct, it reevaluates the pages in its index, and some pages may fall in rank while …

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. While we don't have official …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some editors are just plain picky, especially at …

It is important that you do not misrepresent what is on the page. Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c By analyzing competitors and industry leaders, we can understand …

If you're not seeing that kind of increase, then it's time to perform an audit on your SEO. Use programs like Photoshop, Canva, or other graphic design softwares to make images like banners, social media pics, and infographics. If your website is only a couple of months old, you can't …

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your …

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …