Its easy to rank if you focus on YouTube optimisation for now

Allocating larger amounts at the beginning of a product introduction helps build brand awareness and brand equity. You should keep in mind that search engines are becoming better at evaluating high quality content. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to …

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How to turn hits into success

That means a clear navigation menu on all devices, not just desktop. It's through this ingenuity and meticulous work that our websites, pages, and content are now easily searchable by our target customers. It's true that Google says it doesn't like excessive reciprocal linking. Under the commonly accepted nofollow theory …

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Myths and misconceptions about anchor text

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or "long-tail" keywords, over short ones. And when it comes to longer form content on more reputable sources, research-backed content and opinion-forming …

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Mistakes caused unnecessarily due to your customer's E.A.T.

Sometimes the first step is not to do the right things (better), but rather to stop doing the wrong things. You can also tell search engines that a particular word might be significant in several other ways. For real estate, people usually search with city names or even neighborhood names …

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Define your goals with regards to anchor text

As a general rule, no single page of your site should be more than four clicks away from any other page at any other time. There are two different things to consider here: the vocabulary used and the markup method used. In all cases like these, the solution is to …

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Winning marketing tactics for canonical URLs

Ongoing content is your best chance to optimize for semantic search. The advantage of this approach is that it gives an inexperienced designer much more control over the appearance of the article -- and is often much faster than using HTML to lay out a few images and real text. If …

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To get fast rankings, you need rankings

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Search engines use this information along with information on your business to help …

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Why nofollow links matter

Studies have shown including a number in your headline drives clicks. Webmasters sometimes complain that a search engine entered their site, requested the same article over and over, and left without indexing most of the site. Humans make purchasing decisions based on more than simple rational thought processes. How to …

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JavaScript Traps

The clues in this announcement are the general and ambiguous phrases or sites that are just not very useful and and so on. This bias toward content could be considered very unfair. Simply copy and paste content from your website into a search bar and place quotation marks around it …

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How we improved our bread crumbs in two days

It's a simple step, but it will go a long way toward improving your search results. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. After you're done reading, you'll have a firm grasp on SEO and what it takes to …

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How Google treats homepage when indexing your site

This way, the whole performance of your site will be in front of your eyes, and then you can add it to Google Analytics to analyze where you stand. In a word, semantic search is about accuracy. Check the legibility and contrast of your font. Or perhaps it gives more …

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Can you easily improve your product indexes?

This is no longer the case. Consider this, also. You are not required to pay per click or spend income for advertising. When a search engine figures a searcher may be looking for product information, it inserts product results -- typically with images -- into the search-results article.

Tell both users and …

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Mobile-First Indexing: Fix issues around rich cards

Acquisition strategies within programs now often include generating intention as well as capturing it. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. If your website is not ranking, is a long way from being where it needs to be …

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Actionable tips around great content on your site

When you're searching for a new home, you're going to want to see pictures and Google Images may be your first stop. Every article on your website should have a article title. Avoid dated domain naming techniques like replacing words with numbers. Over the past few years, I've heard from …

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Having fun with googlebot crawlers

Skip verification by importing your site. These words (also called anchor text) don't help you. While it is easy for humans to decide whether two or more things are related based on our cognitive associations, computers struggle and often fail to do it. It's important to know the keywords your …

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Analyzing the right data to help with expanded listings

Here's an internal link to another blog post on our site that talks more about internal linking. The seeds of link building outreach will always yield a healthy harvest. This allows you to see how the search engine perceives your pages. In effect, you're telling the search engines that this …

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Overusing topic tags can be harmful

If you try to get around those rules, you could risk having your website penalized or even removed from the search rankings altogether. Businesses that can accurately define user intent can customize their strategy to provide the most desirable information and dramatically increase their chances of generating business from this …

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Use relevant search terms in prominent places

Here you can speak with a large number of SEO professionals directly and attract high quality answers to your questions. The necessary on-article corrections to make. all the knowledge used by the system, is represented in the form of a semantic network, organized on a conceptual basis. SEO rewards your …

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More about the pros and cons of curated content

Sometimes, you'll reach a wall-you won't be able to remove a link at all, either manually or with the help of a webmaster. Add advertising campaigns according to budget, but keep in mind paid advertising works better with good content and SEO so do things in the right order. If …

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Who else wants to enjoy SEO

Consumers and business buyers have more faith in personal references than other forms of advertising or promotion. A user who clicks on the search result to go to the video will see the video running out of the context of its website and may not be able to go from …

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Make site submissions your centre of attention

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). Once you know what you're going to say, it is always useful to plan out the structure of your post. Organic search revenue: +$40,421. Similarly, at the top of the …

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Errors and Broken Links

Link building is just one piece of the SEO puzzle, and if your link building company is exclusively working in link building, there's a high chance they don't fully understand the scope of modern SEO and they won't give you the results your business deserves. Google announced in 2009 that …

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Don't go overboard at the risk of being penalized by Google

Common social media sites include Facebook, Instagram, Twitter, Pinterest, and Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. Black hat SEO involves tactics that focus on optimizing content only for the search engines. But if you're doing it yourself, read on.

Myths …

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Reasons why marketers love user generated content

In article 18, I told you no. How to use Inbound PR requests to get featured in top-tier publications. As is the case in any marketing program, language differences complicate the ways in which messages can be constructed and transmitted. Google claims, however, that it comes from the name of …

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Investigate further your mobile first indexing

Writers typically have content creation skills, but they lack SEO knowledge. Another example here shows vast improvement in the 3-4 month period, typical of website optimisation. A closer look at your search traffic and current SEO performance can even help you update your content calendar with topics that your audience …

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What everyone ought to know about citations

If you don't get this right, all the hard work you put into creating great content won't matter. You have to get the right free traffic. Many of these little directories are run by individuals and are often pretty crudely built. An aged domain is one that was established some …

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Make the most of SEO by really understanding CTR

Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. In fact, in a long article on the horrors of guest blogging, Matt Cutts, formerly of Google (see article 26), made these comments: I'm not …

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Tell me more about white hat SEO

You'll want to do this for two reasons: first, you'll be able to verify your information's consistency across the web, especially your name, address, phone number, and business hours. For example, if you post a link by itself with no explanation as the only comment on an external blog, your …

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Winning marketing tactics for mobile search

Here, Google will give you a handy list of any problems it detects with your titles or descriptions. That doesn't mean you should never place a link if you're only going to get a nofollow. Advertisers use the authoritative execution to convince viewers of a brand's superiority. Well, the answer …

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Make sure you know exactly what you're doing with ROI

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Google and Bing display the result in the search-results article, while Yahoo! What's …

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