Someone else will be getting free traffic that you worked hard to obtain. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search engines have moved beyond simply matching keywords to them. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site's visibility and rankability in search engines.

SEO is not actually changing the search engines

While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Look at your list and choose a few keyword phrases (not an individual word because, in most instances, it will be way too competitive with many sites trying to rank high for that particular keyword) that accurately represent your website. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship.

Things your competitors know about white hat SEO

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. In addition, Google offers many tools to help you along the way. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself - page by page through themed links and content) without relying solely on inbound links from other websites. The effects do not occur quickly.

Winning tactics for page rank

Those paid and organics incentives are SEO and SEM. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Gaz Hall, from SEO Hull, had the following to say: "Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world."

A focus on sitemaps to benefit search engine placement

In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy. If your company isn't one that consumers are likely to visit on a mobile device, then you needn't worry too much. Co-branding involves some risk. The goal is to find the perfect balance between beauty and kilobytes.