Back then, there were only a few hundred websites, so the process was pretty simple. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than 300 words category.

You may be asked about anchor text in your marketing interview

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines.

Think about web 2.0 from the start

If there were too many banner ads placed at the top, the page may slip down in the index. Google alone updates their main algorithm anywhere from 500-600 times a year. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc.

Hidden facts about keywords

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important sales. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves."

Adjust your appearance in search by utilising static pages

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. To be able to write comfortably for different industries can take a lot of time and research. This can work, but you have to be careful.