Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Use description meta tags to provide both search engines and users with a summary of what your page is about! Internal linking is a really effective SEO technique - it helps search engines identify new pages on your website and indicates what your page is about. There are three types of duplicate content - internal duplicate, external duplicate and partial duplicate.

Proof That duplication Is Exactly What You Are Looking For

A brand logo is the symbol used to identify a brand. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Let 's start with important on-page optimization strategies essential for any well positioned website. Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy.

This year will be the year of scraping

Do a Google search on "bmw auto" to see universal search results in action. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads.

I don't want to spend this much time on URLs . How About You?

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Before we close this chapter, we will cover the important topics of website usability and website accessibility. Gaz Hall, a Freelance SEO Consultant, commented: "Despite all the changes, the fundamentals of search engines remain the same."

Adopt a customer centric view of mobile search

Even if you get to the top spot on the Google searches that you care about, your job isn't done. Sometimes you just have to be creative. To be effective, an SEO strategy should match the message to the appeal and executional framework. Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget.