This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. When it comes to SEO, it's all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Sometimes you can get reviews by submitting your products or services to magazines, trade journals, or other press outlets.

Meaty meta descriptions may affect your social media tactics

Retailers stock the brands customers view favorably and seek brands that pull people into stores. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google.

Each page of your site is already bringing in traffic from various forms of numerous keyword phrases

Rebuilding or revitalizing the brand's image then becomes difficult. Pagerank retention is a myth - it's not possible for your site to 'leak' link juice by having more external than internal links Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page.

Emphasizing fast results by using static pages

It doesn't care how pretty your call to action is, or how slink your content is arranged. So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Gaz Hall, an SEO Expert from the UK, said: "Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings."

Adopt a customer centric view of page rank

Social media also brings traffic to a website. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. There's essentially no argument that can be made to discount analytics as a core part of SEO programs. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king.