Decisions must be made at the outset of any project. Next, use internal links to navigate forwards, backwards and sideways. All images should use appropriate alt tags. Thin content is content that adds little or no practical value to your website and its visitors.

Actionable tips on SERPs and Twitter

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. That information alone will tell you a lot about what you need to do for your site.

Use your key phrases in as many URLs as possible

Since they've already invested that time, they may cost a little more up front, but you'll find their cost basis more rewarding when all's said and done. While you can easily tinker with your Google Analytics account to tease out which visits came from your local rankings and which came from national rankings, at the end of the day, what you need to focus on are your overall organic visits. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. One of search engine's goals are to provide the best sites for their customers, the viewers.

Using rankings strategies like the pros

If your site is on a brand new domain, chances are you may not have many links yet. The audience, mostly people with long experience in direct marketing, sat with either amused or annoyed expressions. Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Can you identify any similarities between these sites?"

Aligning your goals in relation to backlinks

The biggest negative, pun intended, is negative SEO. If you are linking to files on external pages make sure they are not dead. Or the ones with the least amount of competition, even though they may not be the most relevant? SEO stands for search engine optimization and is supposed to ensure that your website and content have the best chances to rank high on the search engine result page (SERP).