So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Each listing on the SERP has three core components, which include the page title, page description, and page URL. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page.

If your bounce rate is high then it means your website isn’t keeping your customers on your site

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. If a category is only going to be a few products, or potentially none in the future, then don’t create it.

How to learn about search engine spiders in a few hours

In fact, Google Panda, the search engine’s ranking algorithm, is designed to sift out websites with thin content. If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. And that’s definitely something we don’t want.

Search marketing implications related to long tail search

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will be more inclined to click the link. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Gaz Hall, a Freelance SEO Consultant, commented: "Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem."

Are Dynamic Pages Too Dynamic to be Seen At All

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling.