In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. After examining the big players, you learned about the different types of search engines, including first tier, second tier, regional, topical (vertical), web spider (based), meta, and hybrid search engines.

Write about link bait

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two - what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? If most of your website visitors spend less than 15 seconds on your blog posts, this means that people quickly skim through the content instead of reading it word by word. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included.

Google is doing a better job at sending long-tail traffic to more meaningful and relevant pages than it used to

The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. In terms of consumer decision-making processes, both attitudes and values carry influence.

Write a 1000+ words article about walled garden sites

A permission marketing program succeeds when the marketing team ensures that the recipients agree to participate. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. If they did, they'd sign up to your email list. Gaz Hall, an SEO Expert from the UK, said: "If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders."

Base your SEO decisions first and foremost on what's best for the visitors of your site, not just page impressions

Your search engine listings are very much adverts for your business. Another form of buzz marketing, stealth marketing, applies Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. So why would you use a tone of voice that's exactly the same from page to page?