What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are using to find your content. Be willing to be wrong (if you are).

Adopt a customer centric view of inbound links

It's also common to place a call-to-action before the first H2 tag, too. I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or XRobots or Robots.txt it out completely. If your page includes large images, use a tool like Squoosh, developed by Google Chrome Labs, to compress and reformat your images. Target one market at a time, build traffic by using one or two guerrilla techniques and then move on to the next market.

Fresh ideas on how to improve your duplication

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Google's web crawlers travel around the web via links collecting data about each page, so it's a good idea to regularly audit your external link profile to ensure you aren't sending visitors (or bots) down a dead end street. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. This removes the majority of JavaScript code that appears on your site, helping your webpage load faster, and brings your most important content (meta tags, etc.) closer to the top of your page.

Is your website underperforming and losing you money?

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Examining your web server logs can help you spot particular trends. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. According to Gaz Hall, a UK SEO Consultant : "The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is."

Be aware of rel=nofollow for links when working on analytics

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Have you ever landed on a blog where some content was published by 'Admin' or some random guy with no last name? Consistent positioning avoids ambiguity; the message stays clear and understandable. Companies cannot just sell products to individuals and then allow customers to post reviews.