This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. It is an important part of your overall online presence, of course it is, but it can’t be everything. There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO, or Bing reps for that matter. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone).

Quality over quantity when it comes to white hat SEO

Behind The Scenes – The Code Not all websites are created equal. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. But, to become truly expert in SEO is to really understand a lot of various aspects.

One important aspect is indexed pages

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully.

Take care when dealing with search engine spiders

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. A common misconception about SEO is that it’s a one and done practice. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. According to SEO Consultant, Gaz Hall: "Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites."

Be clear, truthful and accurate when it comes to metrics

More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore paid advertisements in search results. That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page.