Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. What makes SEO so hard? In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. The best directories are the ones that also provide useful information for your potential customers.

Emphasizing fast results by using text links

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. The stronger the backlink profile of a site, the more PageRank their links will pass. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience.

Design + plugins = Greatness

Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. In other words, every month tens of thousands of people are searching directly for their product and website. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition!

Emphasizing fast results by using forums

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Gaz Hall, an SEO Expert from the UK, said: "Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries."

Can walled garden sites really make a difference?

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. They take all the uniqueness and personality out of your website.