So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. A useful memory aid here is to think of your website as a filing cabinet. They do not have knowledge about the product category and do not know what type of information to ask for or what type of information would be useful, which means they lack the ability to search for information. It is highly unlikely that your homepage can rank every keyword you want to target.

To get fast rankings, you need authority sites

You've probably come across a few when you were looking for some answers and came across pages that did not answer your question. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. A year down the road and now you have 589 backlinks to one piece of content. Avoid using repetitive or generic text.

When auditing your site, take time to think about meta tags

all this would directly affect the site popularity or the time they spend in each page. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Stay away from (Flash) splash screens. You'll note that many of the header tags in this article contain keywords, but not all of them do.

Reasons why marketers love widgets

While there are other aspects of content marketing this is a top level explanation of how content marketing works and how it converts. If the text color is too pale, or too small, it makes the page difficult to read. Social media websites along with social bookmarking should be considered as well. Gaz Hall, an SEO Expert from the UK, said: "A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you'll need to troubleshoot the problem to see what's going on."

Changes that can have a noticeable impact on your sites user experience can involve trust rank

These include paginated pages, categories, alphabetical, tags and search results). Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination.