Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed. This is one of the easiest and more effective methods in use today. Traffic, engagement, and conversions don’t just peak once and then trail off. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score.
The hidden agenda behind web crawlers
Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results
(link is external)
.” There are also companies
who sit between both camps almost grey hats so to speak. If search users commonly misspell a keyword, you should identify and use it. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it.
Go long-tail and forget social media
If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Modern SEO, now, kind
of has two major areas. However, we’re going to let you in on a little secret. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility.
Focus on ROI Instead of web 2.0
You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO."
Competitor link profile analysis
Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Among other things, Google
uses the link texts to analyze these backlinks. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.