At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. In this sense, being unique is an advantage. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page. Meta description: Again, the keyword shows up several times.

Find a simple guide to CTR and read up about it

To be able to write comfortably for different industries can take a lot of time and research. In a nutshell, it gets your ranking on the first pages of search results. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device.

Make plugins the main focus of your marketing tactics

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself - page by page through themed links and content) without relying solely on inbound links from other websites. There's a reason clickbait articles earned their name: because they actually do their main job, which isn't necessarily always stating facts. A quote, especially from a celebrity or influencer, can be excellent fodder for a headline.

Web page optimization

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. You want to weave your most important keywords into these business listings along with a mention of any key locations. When someone is searching for something in particular and they visit your web site, they're visiting for a reason. Gaz Hall, a Freelance SEO Consultant, commented: "Web spiders in general, just like regular users, can be tracked in your web server logs or your web analytics software."

Cracking the 301 redirects code

Even guest-blogging with a sole motive to generate links is also burned down. Mobile marketing reaches every type of device. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers.