What’s more important, it also will have more authority for your readers. Expect increased conversions, particularly those from visitors who arrived via organic search. Overall, your expectation when you clicked on the link is that you would find what you needed. It helps the search engines quickly determine what the page is about.

So lets talk about cloaking and its importance to digital marketing

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm.

Create a search marketing strategy based on site submissions

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. Therefore, site speed, quite rightly, can have a huge impact on SEO. Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there.

A focus on SEM to benefit search engine placement

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. According to Gaz Hall, a UK SEO Consultant : "Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics."

Create a search marketing strategy based on forums

As you can see SEO has both its benefits and its disadvantages. Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn’t mean stealing. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for.