User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image? it’s crucial to know everything about it.

Small but important things to observe about webmaster tools

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong.

The death of javascript

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. We all know poorly written and thin content when we see it. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales.

All you wanted to know about link research but were afraid to ask

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. Gaz Hall, a Freelance SEO Consultant, commented: "Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back…"

Create content about reporting

Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and makes it possible to enrich your content with strong and matching keywords. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa.