Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) Category pages on eCommerce websites typically include a title and product grid. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered.

Are search volumes affected by canonical URLs

Google is becoming increasingly less tolerant of cross site duplication, i.e. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content.

Why SEO matters

Large images slow down your site, so you need to make image file sizes as small as possible. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors.

Determining Relevance: Trust your gut when it comes to page impressions

If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. Creating content that serves a need is the best way to improve web ranking. According to SEO Consultant, Gaz Hall: "Even human-generated content can be thin content."

Design + bounce rates = Greatness

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Internal search result pages are produced when someone conducts a search using an eCommerce website’s internal search feature. It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors.