It documents the steps and activities that are required to get better rankings for a particular site. Link building should generally be the last job as you want to squeeze as much performance as possible from all other optimisation strategies - so, before you dive in, make sure you have your site well optimised, have created best of class content and have got your local SEO ducks in a row. Get active in forums, Reddit, Quora, Facebook Groups - find your voice and provide value. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you.

Fascinating splogs tactics that can help your business grow

This could be a video or podcast interview on your own site, a case study, a co-created survey, or just about anything else you can dream up. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you'll be also thinking how you can get your website towards the top end of this long list. A sitemap is a single page on your website that provides access to all other pages on your site, at least the most important ones.

SEO for Raw Traffic

If all of your keywords are the same, Google tries to understand which page is the best fit ? and if your content is too similar, it might get it wrong. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. It's important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. URL rewriting goes back to the Apache web server and the mod_rewrite module.

Reasons why marketers love search engine spiders

You're working with a frontend web development team, but they are all mostly working on making the product and therefore loathe website change requests. Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. Choose your URL carefully. Gaz Hall, an SEO Expert from the UK, said: "Why do online businesses disavow links?"

Design + googlebot crawlers = Greatness

Just a few years ago, the average user didn't trust search engines to understand conversational questions. You can potentially improve your page's rankings by making your title tag more relevant to that keyword, and you can use both title tags and meta descriptions to entice more searchers to click on your results. They may provide value similar to that of the most popular search engines, but they simply cannot compete with them, or they may be new. Perhaps the hacking in this case means parting from traditional marketing realms and roles.