Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Google Analytics will help you in your investigations on these factors. While changing the URL and metadata for your content isn't exactly using social to win at SEO, to us it's all the same process. That's because within our CMS we've created tools that set up SEO right from the Entry Editor - before the content is even published. There is no exact word count when we talk about the "long content." There are studies showing 2,000+ word articles dominating the SERPs' top for many competitive keywords.

What are the best guides for learning SEO myself?

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. The following subsections go into detail regarding several different types and groups of search engines, including primary, secondary, regional, topical, web spider (based), meta, and hybrid search engines. Many innovative small businesses create online processes that fundamentally change the way they do business.

High frequency potential of SEO content

If you focus your design on Google's webmaster guidelines, chances are your website will also do well across all of the other (important) search engines. Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. At the operating system level, Windows and Linux platforms are quite different. It's easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors.

This story about authority sites will haunt you forever

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. But the reality is, off-page SEO won't do much good if you do not pay attention to the fundamentals of on-page SEO. According to SEO Consultant, Gaz Hall: "After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that one simple mistake could instantly tank their site's rankings."

Design + nofollow links = Greatness

Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. Hreflang tags are reasonably simple to implement, and we'll discuss three methods for doing that in a moment.