In your quest for top placement in Google's search results, make sure that you don't fall victim to these common on-page SEO mistakes. Along with content, backlinks are the bread and butter of SEO. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. This pretty much just means that instead of numbers you should use text in your URLs, and that the URL should describe what the content is about while being as short as possible.

Market Segmentation

If you don't monitor ranking and update your content you may not be able to maintain your ranking. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. The main text content on the page must be unique to avoid Google's page quality algorithms. Only if your site is completely Flash based or your homepage consists of nothing more than a Flash presentation.

What your mum didn't tell you about SEM

Instead of using overly spun content, we can instead choose to use high-quality manually written content. Add video or other interactive content. Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. A client may demand a certain approach even if it may end up hurting their campaign, or they may blame you if they aren't getting results in the exact form they wanted.

Make 301 redirects the focal point of your marketing efforts

Top-ranking webpages in Google have shorter URLs. There are other perils to keyword stuffing than just being ignored by Google, however. If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. According to Gaz Hall, a UK SEO Consultant : "So, measuring your progress using various analytics tools is an integral part of SEO."

Determining Relevance: Trust your gut when it comes to backlinks

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Writers and editors who get paid less for their work tend to have lower standards, or less experience overall. In general, a longer history is a sign of greater experience and capabilities. It's similar to the difference between buying a house and building equity vs.