Using media effectively requires you to do something intelligent with that media. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. SEO isn't an exact science. Unfortunately, Google hasn't given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can't possibly know every single aspect of their algorithm. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years.

Repurpose old scraping

OK, here is where the rubber meets the road. It helps the search engines quickly determine what the page is about. Other times you may want to prohibit them from crawling certain parts of your website, which you can do in your robots.txt file and via REP. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content.

Provide value information rooted in your initial strategy and use meta tags as part of this

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL.

Go long-tail and forget quality

Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. A search result with a high CTR can often be given a boost by Google because it's seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page's HTML or if you're using WordPress, you could use a plugin like Yoast SEO to do this. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO benefits are typically long lasting."

Determining Relevance: Trust your gut when it comes to link building

Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged with a "thin content" penalty from Google's Panda algorithm. Remember, you're looking for well trafficked keywords that are easy to rank for - at least easier than some of the more competitive search phrases others are focusing on. When Google demotes your page for duplicate content practices, and there's nothing left in the way of unique content to continue ranking you for - your web pages will mostly be ignored by Google. Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam.