We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that made them so popular in the first place. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve. Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow.

Unconventional knowledge about anchor text that you won't find in books

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Paid ads are increasingly getting much more reach. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.

Use organic outreach along with meta tags to make a difference

Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. You could pay for ads – but is this really a viable (affordable) long-term solution? Unfortunately, there is no such thing as a general customer journey to buying a product or a service today.

Some people search to find information, other people are looking for products

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing."

Difficult things about trust rank

It’s important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest in SEO and AdWords. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people.