Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something.

Trends That Will Shape Your Marketing Efforts

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. Web pages containing matching verbiage will have lower visibility in searches.

Analyse your existing keywords

What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. Quality and visibility. This is truly the great secret to SEO and content. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. One approach to avoiding thin content is to pay attention to page word count.

This year will be the year of white hat SEO

Also think about your own use of search engines. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Every page should have a title that isn’t too long or too short."

Dive into searcher personas and search conversion workflows

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google.