But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites.

Go long-tail and forget stickiness

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales. Simply copy and paste content from your website into a search bar and place quotation marks around it. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages.

Questions to ask about organic links

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case.

This year will be the year of web 2.0

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Being at the top of your game really pays in SEO marketing. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Gaz Hall, an SEO Expert from the UK, said: "Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work."

Don’t forget about link exchanges

Thin content can be defined as content with little or no added value. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines.