Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? When a user clicks through to your site, he/she will make a decision of whether to stay within seconds of arriving. The reality is that duplicate content is, to a certain extent, unavoidable. Type the words you've already thought of, or, if you haven't started yet, the ones that immediately come to mind.

Your key to success: cloaking

I'm a big fan of the cluster/pillar system because it provides a quick reality check when we're brainstorming content ideas. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Here's my general rule: If the phrase for which you're optimizing appears an awful lot, you've overdone it. Don't let dot-com technobabble dazzle you into forgetting every business lesson you learned the hard way.

Take the stress out of link exchanges

Automated transcriptions are not always great, although they have greatly improved over the last few years. Don't focus on quotas when it comes to content planning. In some cases, you may never get there - don't be afraid to shift your focus to other organic opportunities for exposure. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate.

Think like a human not a robot when it comes to cloaking

Black hat SEO does have an effect, but only if one is looking forward to short-term gains, and does not care about having their site black listed by one of the worlds biggest on-line companies. This tool pulls data from Google Autocomplete to help you find keyword suggestions. You'll also discover very important phrases you had no idea about. Gaz Hall, an SEO Expert from the UK, said: "Worse, a page that is removed loses any importance a search engine has given it."

Don't miss out webmaster tools from your detailed marketing checklist

This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. SEOs should operate in a similar style to David Bowie; with his tireless evolution and collaboration between channels, habitual artistry, and innovation, he managed to stay relevant for decades while maintaining his creative integrity. Now the URL is getting more complicated. Any content management system should allow you to add something called "alt text" to all images on your website.