The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases.

Quality over quantity when it comes to link exchanges

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website.

Faked and manipulated website content can harm a website’s SEO

The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. They are looking for shortcuts and ways to beat the system. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background.

Technical aspects of creating site content

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. So long as the brand or website name is used, a brand name or citation is created. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. Gaz Hall, an SEO Expert from the UK, said: "Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back."

Education is the best legacy when it comes to ROI

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words. This can be termed as thin content. If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website.