Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Digital marketing has evolved into a mandatory ingredient rather thanan option for companies.

People still ask me about nofollow links and its importance today

Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. Start with effective keyword research and turn your attention to building or maintaining a well optimized website. Be sure to includes "Share" buttons on your webpages to help engagement scores.

Latest developments in RSS feeds

Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Google provides us with some guidelines on how our title tags and meta descriptions should be optimized. This means ranking well for a particular keyword may take time, website authority, and lots of optimization to achieve. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them.

The Value of a Keyword

That way you can easily track the indexing process per website section. There's a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Gaz Hall, from SEO Hull, had the following to say: "The next step in the process is to develop your web site and put it up for the world to see."

Ensure that you concentrate on targeted keywords that deliver targeted traffic

Repetition helps increase consumer ad recall as well as brand recall. Meta tags are the HTML elements that search engines and visitors find your content. It's what they can see in a search engine and thus, it's important to add value in a limited number of characters. How can you make sure that people are frequently reminded about your content? 'Top of mind' also means 'tip on tongue'. Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google.