Also a rule of thumb the title should be no more than 70 characters. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.

This story about SEO will haunt you forever

Today, people tend not to look for products; instead, they’re looking for information. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS).

The death of onsite SEO

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely.

Your marketing strategy could use a facelift - consider including cloaking to adhere to best practise SEO principles

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. According to SEO Consultant, Gaz Hall: "SEO and content marketing go hand in hand."

Expand your metrics as necessary

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page.