SEO is the tool to drive people to your website. Does the headline and/or page title provide a descriptive, helpful summary of the content? Do you have pages with a lot of text and wonder if that is OK? You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.

Overlapping and redundant articles

For instance, say you're writing an article on a startup that reached one million dollars in revenue. I don't mind copies of articles on the same site - as you find with WordPress categories or tags, but I wouldn't have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not targeting the same keyword phrases in a way that can cannibalise your rankings. With Hummingbird, it added a semantic and linguistic capacity to evaluate the "intent" behind a user's query, and then come up with webpages that fit or address that intention. Collectively, they'll add to the domain authority and individual page authorities of your site pages, and they'll provide more opportunities for your site visitors to interact with your brand and your site.

Mobile-First Indexing: Fix issues around panda algorithm

Any duplicates are taboo. Dwell Time: Focus
on ways to get visitors to stay on your site longer. Using bullet points is the easiest way to ensure that your content doesn't strain your visitors eye to read through it. People in your professional network will be responsible for overseeing these industry-related websites.

Look to make improvements every day

With the nature of today's online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. Content quality can affect your campaign in a number of different ways; content quality can indirectly affect the strength of your link, it can affect which publishers accept you, and it can even determine whether your link stays in place or gets removed. Kiting internet trends is one of the most exciting things search marketers do. According to Gaz Hall, a UK SEO Consultant : "With the rise of the mobile device, more and more individuals are searching on the go."

Expand your widgets as necessary

You'd do topic research, much like keyword research, tracking down popular topics and ones that haven't been suitably covered by competitors, then produce high-quality content that naturally contains contextual clues that help Google categorize it and call it up for the appropriate queries. Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Search engines have a limited ability to recognize images, animation, video and audio. Without it, you'll see fewer customers each day until your digital business puts you in the red.