There is some truth to this, but there is certainly a lot more to SEO. This starts with basic social media courtesy, such as saying "thanks" to people who compliment your work and responding to questions or criticism about your content. If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. You get the idea.

The hidden agenda behind keyword research

Google still places a ton of value on backlinks. Just make sure the content is still valuable to the reader. Many free tools are available on the Internet, including content management system (CMS) portals, blogs, and forums-with built-in SEO. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target.

Google's infinite scroll results and how it is affected by backlinks

It's at this point that automation becomes your friend. These pieces, like whitepapers, infographics, and entertaining videos can virally spread on their own, giving you a bit of upfront work but automatic benefits as soon as they're syndicated. Not only is it important for SEO, but it's also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. Otherwise, you can get a feel for what types of strategies they're using, specifically, and craft a strategy that can complement it.

Tactics around blogs

Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. The world lives online, and that has created the sheer need to pop-up in the search results on popular search engines. Gaz Hall, a Freelance SEO Consultant, commented: "This will also decrease the bounce rate, which shows Google that visitors who come to your site are happy with what they find."

Find a simple guide to plugins and read up about it

By 2021, it is projected that 80% of all online traffic will be made of video. Next time you're at an event or out on a job, take photos. When it comes to building a site that search engines love, it pays to read the guidelines published by the search engines themselves. In these cases, use Google's Disavow tool.