After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page.

Examples of data-driven marketing that drove results

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Quite a while back, Google released an update named Google Panda, and this adorable black and white creature is the one who is penalizing you due to your content quality. Broken links can signal to search engines that your site is poor quality and will frustrate users. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc.

Make a good use of keywords

A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown to page one ranking. While no SEO expert can guarantee top search engine placement or overnight success, the right process and the right SEO consultant will provide tangible results and true ROI. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO?

Unexpected ways non reciprocal links can impact your marketing efforts

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Make sure that you label all of your images with descriptive alt attributes. Gaz Hall, from SEO Hull, had the following to say: "Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well."

Find your audience through your competitors

content, backlinks, and keywords. It’s an easy fix, yet an important one since it can lead to ranking penalties under Google’s Panda algorithm if there are too many internal search results in Google’s index. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. In practice, an SEO consultant generally looks after other areas of digital marketing.