Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Why would someone purchase this particular product? Chances are, there are a number of sites that cover topic areas similar to yours. Opening up
communication with these sites is usually beneficial. Hot topics in your niche or community could
spark additional ideas for content or building a good community resource.
Can stickiness make a huge difference to search engine optimisation?
Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. Search engines are the
primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service:
Unexpected ways bread crumbs can impact your marketing efforts
Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Know your audience –
surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. These are internal search results pages and Google doesn’t like these, the reason being people don’t want to go from Google’s search results to yours – they want to see content that matches satisfies their search intent. Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text.
Find a simple guide to stickiness and read up about it
The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Gaz Hall, from SEO Hull
, had the following to say: "If the wrong people are hitting your website, it's all for nothing"
Follow a consistent cadence towards long tail search
Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Google’s looking for original
text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Too many low-quality pages might cause you site wide issues in the future, not just page level issues. Your images need to be of good quality.