While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for.

Can 301 redirects help improve my search engine placement?

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term.

Why Your Content Strategy Should Center Around Evergreen Content

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Ideally page titles should include the search term for which the website has been optimized. For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content from websites. Whatever the specific tactics or methods used, this process is known as indexing. Indeed, search engines attempt to scan and index the entire online universe. By doing so they can show you the relevant information when you search for it. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove.

Try to optimize the description of your web page

Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Gaz Hall, a Freelance SEO Consultant, commented: "Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). "

Follow an on-site SEO checklist

So what constitutes low quality and how can it be avoided? The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. Yep!