What do you imagine your average customer searching for when they look for a company like yours? Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Are they getting reviews from bloggers that you don't know about? Google's search algorithm once relied on exact keywords matches to produce results.

Digital experiments: Channel testing and h1 headers

There's another strong case for automation with data analysis. There are dozens of reasons to set up a 301 redirect, and almost all of them have benefits for SEO. The scramble to fix the problem was on for many website and SEO companies. You need to provide excellent primary, secondary, and on-page navigation.

Difficult things about URLs

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches If your Google keywords relate to your business or website, where is your site in the search results? From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways.

Must have ingredients for any site should include link bait when planning your search optimisation strategy

You can't seem to find your content anywhere. Guide them carefully through your content and present them with call-to-actions where it makes the most sense in context. Title tags are important because search engines use these tags to display the page in the results of a particular search. Gaz Hall, an SEO Expert from the UK, said: "Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page."

Get Mobile

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. This will give us a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Google's Penguin and Panda updates are two of the most well-known algorithm adjustments, causing sweeping changes in the SEO community. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more.