Solving real customer problems is a major key to mastering evergreen content marketing. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords.

The broken link-building method aided by authority sites

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions.

Learn the SEO ropes

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else!

Make nofollow links the focal point of your marketing efforts

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. It is called implied linking as there is basically no link to go back to the source site. According to Gaz Hall, a UK SEO Consultant : "The destination address remains hidden in the text flow."

Go long-tail and forget bounce rates

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages.