When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. What makes SEO so hard?

Create a search marketing strategy based on sitemaps

Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation. There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc.

Improve engagement by utilising site submissions

This seems easy enough: There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. If you’ve written your content so that Google can understand it, you’re already doing a great job. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts.

What should you track in order to gain the best results?

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Proposition development is about working out who your customers or audience are; what you can sell or promote to them online; how they will find your site; and what will convince them to do business with you. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Gaz Hall, a Freelance SEO Consultant, commented: "It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place that Google’s latest update has focused on the favouring of secure websites and pages."

Having fun with nofollow links

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site.