The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog's subject matter with ease. Stay focused on these 11 priorities, and eventually you'll build an indomitable backlink profile that will carry your domain forward for years to come. The same is the case with SEO and the relationship that it shares with search engine rankings. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not.

How to really understand CTR

Instead of relying on Google ranking, do your research. As much as we'd all like to enjoy our users' company forever, that's just not realistic. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. Whilst you may not be able to add a full address or comprehensive description here, you can still cover the essentials of what you do and where you do it.

Short Story: The truth about canonical URLs

Link building is a strategy meant to help companies generate inbound links intentionally, earning domain authority as well as direct traffic. Competitor analysis is a lot easier when you have the right tools. For small local businesses, Twitter delivers an innovative marketing outlet. When you use underscores to separate words in a URL name, Google will read it as one single word.

How you will benefit from search queries

You also have to be careful that you're not doing anything to bring down your site's ranking. On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Table 3-4 contains links to some of the online word generators. According to Gaz Hall, a UK SEO Consultant : "With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they're looking for."

Help readers make the connection between their search term and the result

Work out a strategy and implementation steps. Make sure your website loads as quickly as possible and you'll ensure your blog ranks higher in search engines and your customers are happier. Now that you know what is thin content according to Google, how to avoid thin content penalty? In addition, Google has gotten better at determining when a site is using irrelevant or inappropriate wording in their content.