Neither is a good indication of user experience; both imply that a user has left the site after visiting this particular page. You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. To better understand what your audience wants to see on your pages, look to the search engine results page (SERP). In recent years, the ways marketing professionals approach ethnic marketing have changed.

The mysterious world of doorway sites

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google's search bots rather than as a description for real people. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner. Adding another "wing" of SEO could potentially confuse your efforts, especially if you assign different team members to those responsibilities.

Why not try the Google Forums for assistance with page impressions

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. The consistency of your efforts tend to degrade over time, and the environment is always evolving with new technologies and new audience demands, so it's worth auditing your content strategy at regular intervals even if you're seeing decent results. Generally, running this once every two or three months is ample. Identifying market segments by geographic location can be a successful tactic.

Get rid of link research for good

Note that keyword cannibalization can even occur if the meta information in your title tags seems to target the same keyword, so double check those too. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they're in the same industry. It involves researching your competitors' backlink profiles and mirroring those profiles the best you can. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "These are the results that show up on search engine results pages typically after the ads but before the ranked results."

How Google treats SERPs when indexing your site

For example, if you were to advertise on Facebook or Twitter, this could get people to like and share your content. Yet, SEO can be quite the rabbit hole. Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. When you've listed out your URLs and their keywords, run down the list and look for any duplicate entries.