Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations. This is all down to how a search engine filters duplicate content found on other sites – and the experience Google aims to deliver for it’s users – and it’s competitors.
I urge you to think about link bait
Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. You will need to
present information in an easy-to-follow fashion. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free?
The ultimate revelation of social media
Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Search engine results are
in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Search Engine Optimization is true scientific method that works. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience.
How to focus on splogs
Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. Gaz Hall
, an SEO Expert from the UK, said: "If you have a simple HTML-based site, moving hosting providers is not
a particularly difficult process, whether you are doing it yourself or asking
your web-design firm to do it for you. "
How do you feel about keyword research now?
Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. Have you thought about
the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Now, in modern SEO, we have to do really really good content to earn those quality links.