Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Instagram's recent emergence into social media has caused marketers for various brands to explore the best options to use on the site. Private brands have experienced a rollercoaster ride in terms of popularity and sales.

The mysterious world of content

The SEO implementation phase is where all the planning and strategy come into effect. The most effective way to boost your website's indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you've created links to and from all your most important pages. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a "smart computer nerd." They feel unqualified to implement SEO, or even attempt to learn it. If Flash is still important, provide a link to your Flash script from your homepage.

Repurpose old html

Search engines pick what content they will and won't index as they go through the crawling process. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it's time to write! Your SEO keywords need to appear in your content - just don't overdo it or your content will look spammy. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features.

Use Intelligent Page Formatting

The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Gaz Hall, from SEO Hull, had the following to say: "With SEO, your website's visibility increases when search engines crawl your website."

How to really understand metrics

Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c Google displays featured snippets in search when they believe this format will help people more easily discover what they're seeking, both from the description and when they click on the link to read the page itself.