Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords.

Understanding indexed pages in relation to your marketing strategy

Google and other search engines are aggressively rolling out new formats for search results. leading to more views, higher conversion rates and finally increased profit. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. So, there’s a landscape now in search marketing where you can no longer just game the system through stuffing keywords into websites and building low-quality links.

People still ask me about page rank and its importance today

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. This tactic can sometimes result in a web page that reads like a poorly planned mad lib, making them easy to spot by website visitors.

Beginner's guide to keyword stuffing

The journey to better ranking must always start with understanding about your current standing on search engines. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "One approach to avoiding thin content is to pay attention to page word count."

How to really understand quality

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible. In mobile searches, the first position has a 31.35 percent click-through rate.