Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love.

The reason everyone loves webmaster tools

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Your global navigation also distributes your SEO “link juice,” the power that the search engine’s assign your website, across the various pages of your website. The PPC (pay per click) activities should also be very good.

Update your organic links on a regular basis

Stock-photos are the worst. There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Use relevant and accurate meta descriptions, title tags and alt text throughout your site.

The benefits of stickiness to your search marketing strategy

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Gaz Hall, a Freelance SEO Consultant, commented: "Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. "

How you will benefit from sitemaps

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” This concept has been highlighted and evangelized by Rand Fishkin recently.