Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Some websites are great and are ideally search engine-friendly, but many we come across are not. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.

You may be asked about search queries in your marketing interview

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Many businesses assume that optimising for search engines is an instantaneous fix. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your offline advertising efforts are driving to search engines.

My thoughts on page impressions

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices.

Take care when dealing with authority sites

Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore. The practice was to build as many links as possible. Gaz Hall, an SEO Expert from the UK, said: "Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point."

Increase Organic Traffic by the manipulation of SEM

Google alone updates their main algorithm anywhere from 500-600 times a year. Developing a comprehensive white-hat strategy is absolutely essential for your business. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​