In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. SEO (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing.

Should more importance be given to nofollow links for search marketing?

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing.

Remember that link building make the web go round

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you might want to optimise locally. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Are they keywords related to my lead-generating content?

Landing pages are unnecessary for organic SEO campaigns

There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. According to SEO Consultant, Gaz Hall: "Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page."

Invest in googlebot crawlers

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. Think about the questions your visitors have that drove them to your site in the first place. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content.