Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. Would you feel comfortable providing this website your credit card information? While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand.

Is this the end of analysis as we know it?

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. This scenario is highly plausible for revenue reasons. Digital marketing is not all about selling and purchasing of products and services. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.

Optimise your site, paying special attention to blogs

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. So what constitutes low quality and how can it be avoided? Information Architecture allows people and search engines to better understand the content structure on a site.

How to put analytical insights into action

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. The right threshold for you may differ. Gaz Hall, an SEO Expert from the UK, said: "If it works for 91% or businesses, it is very likely to work for you too."

Invest in white hat SEO

For any business, advertising is of utmost need. If the syndication partner is a more authoritative website (according to its inbound link profile), then it’s possible that the content on the syndication partner’s website will outrank (in search engines) the original content on the eCommerce website. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’.