Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Being an authority in your niche is all about having the knowledge and expertise of the field you're in. Being so will help you gain the trust of your target audience and in turn, you'll get valuable customers. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it's an image, video or words on a web page, awesome content - content that's unique, useful and meets the expectations of web visitors and search engines - drives search rankings.

Lessons I've learned from duplication

We call this SEO misstep keyword cannibalization. Google doesn 't want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven't paid for and it wants to see deep, relevant and interesting content. The truth is that you can get bad links every day. Your competitors don't want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

Understand about sitemaps

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. Google your business. The numbers make one thing clear: organic search is a worthwhile investment.

Base your SEO decisions first and foremost on what's best for the visitors of your site, not just link building

Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? Are they on HTTP/2? When an article is scannable, users might actually stick around to read it, instead of bouncing back to Google. Plus, they'll also be more likely to share it with their friends. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Creating content that makes an impact on a campaign can be extremely difficult."

Is this the end of link research as we know it?

People will often forgive mistakes made by companies, but they will not forgive insincerity. Let people talk. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it's easy to screw up and LOOK as if you are up to something fishy.