Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic.

Concentrate on actionable ROI

Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic.

What channels are producing the best outcomes?

Your Title Tags are far-and-away the most important places to put your keywords. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. Get people talking about your brand, and mentioning it on their website, or any website for that matte

Use an SEO Service for Link Building

Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Gaz Hall, an SEO Expert from the UK, said: "Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders."

It’s a win-win strategy with an emphasis on conversion rates

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site.