If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently use your keywords whilst creating an attractive (and accurate!) description that will make users want to click on your link The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews.

Why your digital marketing strategy should centre around reporting

Typing keyphrases into Google is what we do every day, right? We type words into Google's search box to get answers to our questions. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. He operated as an outlaw, yet wearing black probably made him seem cooler to the audience - an unexpected hero who fought for regular people. If your site has many dynamic pages, especially ones that contain duplicate content, consider converting your content into static pages.

Providing value earlier in the consumer buying process

Media planning commences with a target market analysis. Thin content should be avoided at all costs for SEO purposes. Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO! As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking.

How can the marketing team use the media mix to increase advertising effectiveness?

Social sends traffic and often gets indexed, so - recognized or not - it directly impacts search. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. Ideally, no page internal link should be a standalone. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Marketers send event-targeting emails to those who might attend a specific occasion."

Its true content is the reality of SEO

The basic premise of meta search engines is to aggregate these search results from many different crawler-based search engines, thereby improving the quality of the search results. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. The millennial generation garners the most advertising dollars.