Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote.
Little known ways to improve positioning through the use of search engine spiders
On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Once the Search Engines
crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher.
Steer clear of old-school SEO methods
A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Making sure that your
business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. I assume all of us are already creating quality, useful content by default.
Questions to ask about organic links
When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Gaz Hall, a Freelance SEO Consultant
, commented: "One of these developments is how search marketing has now become a term used to encompass both SEO and SEM."
Some may think only about ranking in the SERP without even bothering about their users. As a business owner,
you want your site to show up in results when it’s highly relevant to the user. Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes.